For my logo critique, I have chosen the Apple logo and the Samsung logo. Both of these companies sell very good phones, computers, tablets, and many more tech accessories. Samsung sells house appliances, while Apple only sells consumer tech products. Both companies are fantastic and have very elegant logos.
The logo above is Apple's logo. Apple has worked its way to the top is now the most well-known and recognized company. A company doesn't become that without a fantastic logo. This logo is so simple, yet so amazing at the same time. It says everything that the company is (the name of the company is Apple and their logo is an apple.) When Steve Jobs was creating his company, he wanted to make it something that everyone knows, and he was absolutely right with that.
Although the Samsung logo looks great, it does not work very well. First of all they don't have a "logo". Their logo is their company's name, and yes it is a very well-known company, but having to type/write Samsung, every time you want people to see your company, can be difficult and troublesome. They need to create an easier logo that everyone can see and instantly know what company it belongs to. There are tons of advantages to using your name as your logo. For starters, everyone knows what your company is. And also, consumers can know that it's a tech company, based on how modern and sleek the letters are.
I have to give this win to Apple. Their logo is so simple and just so memorable, that there is no doubt that their logo is the staple of the company and they would not be where they are today without it. A logo is so important for a company, and a good one will take you further than you could ever imagine.
No comments:
Post a Comment